Privacy Policy

Who we are and the scope of this policy

BritSurvey UK, also referred to as Brit Survey, is a trading division of Leadora Limited. We gather consumer information through telephone and online surveys on behalf of UK clients so that they can better understand audiences and, where lawfully permitted, present relevant products and services.

Leadora Limited is company number 12598865, with its registered office at 27 Old Gloucester Street, London, WC1N 3AX. It is registered with the Information Commissioner’s Office under number ZB601602. Contact us at contact@britsurvey.co.uk or +44 0121 751 2027.

This policy covers processing through the internet, telephone and other electronic communications by us and by organisations acting on our behalf. We apply the UK GDPR, Data Protection Act 2018, Privacy and Electronic Communications Regulations 2003 (PECR), and other applicable UK data-protection law.

Information we may hold

Personal data means information relating to an identified or identifiable person. Our standard consumer survey programme is intended for adults aged 18 to 75.

• First and last name
• Gender and age
• Residential and marital status where relevant
• Address and postcode
• Telephone number and email address
• Products and services you use or are interested in
• Survey and campaign-specific responses
• Call recordings, SMS, email and similar communications
• Consent wording, source, date, time and communication preferences

Information we do not normally request

Our standard surveys are not designed to collect the following categories. Please do not provide them unless a clear, lawful and necessary reason is explained to you.

• Credit or debit card details
• Bank account details or balances
• Medical history
• Political or religious beliefs
• Details of confidential assets

Why we collect and use information

We use information to conduct surveys, understand consumer preferences and purchasing patterns, tailor relevant communications, validate and enrich records, verify identity, maintain suppression lists, trace or match records where lawful, prevent fraud and meet legal or regulatory requirements.

Where you indicate a positive interest in a named sponsor, brand, product or service, and the notice shown to you permits it, you may be contacted by that organisation or another clearly described recipient. You may refuse to answer any question.

• Targeting relevant offers through suitable communication channels
• Marketing products and services where a valid lawful basis exists
• Survey, market research and customer analysis
• Data validation, enrichment, verification and suppression
• Fraud prevention, security and regulatory compliance
• Record keeping, complaint handling and service improvement

Lawful bases: consent and legitimate interests

We select and document an appropriate lawful basis for each processing purpose. The available bases include consent, contract, legal obligation, vital interests, public task and legitimate interests. Consent must be freely given, specific, informed and indicated by a clear affirmative action; it can be withdrawn at any time.

We generally rely on consent where PECR or the circumstances require it, including relevant electronic marketing and calls to numbers registered with the Telephone Preference Service. We may rely on legitimate interests for proportionate customer analysis, non-automated profiling, fraud prevention, security, verification, post to people not registered with the Mailing Preference Service and live telephone marketing to non-TPS numbers, after completing a necessity and balancing assessment.

You may object to processing based on legitimate interests and may withdraw consent at any time. Our Legitimate Interests Assessments are available on request from contact@britsurvey.co.uk.

How long we keep information

We keep personal data only for as long as reasonably necessary for the purpose for which it was collected, including legal, regulatory, reporting, complaint and potential-claim requirements. We consider the volume, nature and sensitivity of the information, risks of misuse, available alternatives and applicable obligations.

Under our current retention approach, marketing data processed on consent may be retained for up to five years. Data processed under legitimate interests, including appropriate profiling records, may be retained for up to ten years, subject to periodic review. A detailed retention policy is available on request. Minimal suppression information may be retained longer so that we can continue to honour an opt-out.

How we safeguard and transfer information

We use physical, electronic and organisational safeguards designed to prevent unauthorised access, theft, accidental loss, disclosure or deletion. Information is stored on protected servers and cloud systems and access is restricted to authorised personnel and approved suppliers who require it for their role.

Our preferred transfer method is a secure client portal with appropriate access controls and encryption. If email transfer is necessary, files should be encrypted and password protected, with passwords communicated separately. Where personal data is transferred outside the UK, we use an applicable adequacy decision, approved safeguard or other lawful transfer mechanism.

Who we share information with

We may share information with clients, named sponsors, marketing service providers, technology and professional suppliers, fraud-prevention organisations and public authorities where permitted or required. Sharing is governed by written terms, purpose limits, security requirements and oversight.

Marketing service providers identified in the supplied BritSurvey policy include Axowa, Interrog8, The Lead People Limited, PMDSC Ltd, Lead Intelligence Ltd, WhiteGoldMedia, Choose Leads Limited, Perfect Ingenuity, Lead 365, DBI, 3dotz Limited, OVO Energy, EC Outsourcing, ScottishPower, Your Lotto Service. These organisations may combine data from several controllers to support audience analysis, product development, fraud prevention and relevant advertising. Relationships change, so contact us for the current recipient list.

A third party helping to provide a service you requested may contact you through the channels covered by the notice and your preferences. We do not permit recipients to use information for an unrelated purpose.

• Automotive
• Property and real estate
• General retail, fashion and clothing
• Home improvement and home services
• Pharmaceutical
• IT and home computing
• Telecoms, utilities, broadband and mobility
• Pensions, loans, credit cards and mortgages
• Investment, savings and funds
• Home, motor, personal and other insurance
• Debt and claims management
• Travel, hotels and leisure
• Gaming, health and fitness
• Media and publishing
• Warranties
• Pets and charities
• Legal and estate-planning services
• Funeral plans
• Finance products and services
• Lottery
• Education and market research

Named third-party recipients

The following organisations were included in the recipient schedule supplied for this policy. Inclusion does not mean every organisation receives every person’s information. The applicable collection notice, your interests, the campaign and the lawful basis determine any disclosure. Company and ICO numbers should be reviewed regularly for accuracy.

Your UK data-protection rights

Depending on the circumstances, you may have the following rights. Some rights are subject to legal conditions and exemptions.

• To be informed about how your information is used
• To access your personal data and receive supplementary information
• To correct inaccurate or incomplete information
• To request erasure in applicable circumstances
• To restrict processing in applicable circumstances
• To receive portable data where the legal conditions apply
• To object to processing, including an absolute right to object to direct marketing
• To withdraw consent without affecting processing already carried out
• To challenge certain solely automated decisions and profiling with legal or similarly significant effects
• To complain to the Information Commissioner’s Office

Subject access requests

You can make a subject access request verbally or in writing. You do not have to use a particular form, although our Data Rights page can help us identify your records and respond efficiently. We may request proportionate evidence of identity and address where necessary to protect your information.

We normally respond without undue delay and within one month. Where a request is complex or multiple requests have been made, the law may permit an extension of up to a further two months; if so, we will explain the extension within the first month. Requests are normally free, subject to the limited circumstances allowed by law.

Opt out and suppression

You can unsubscribe from BritSurvey UK at any time by asking during a survey call or contacting contact@britsurvey.co.uk. We will place the relevant details on our do-not-contact or suppression list and stop the communications and sharing covered by your request.

For complete suppression or another privacy request, email contact@britsurvey.co.uk. Data-protection enquiries may also be sent to the Data Protection Officer at compliance@leadoraltd.co.uk. Please do not send unnecessary confidential information by ordinary email.

Complaints and the Information Commissioner

Please contact us first so that we can investigate and try to resolve your concern. If you remain dissatisfied, you may complain to the Information Commissioner’s Office: Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF; telephone 0303 123 1113; ico.org.uk.

We may update this policy when our processing, partners or applicable law changes. The latest version will appear on this page.